It was a pleasure to listen to a guest speaker in my “Social Media U Need 2 Know” class at Newhouse. Kate Brodock, Executive Director of Digital & Social Media at Syracuse University, joined our #NewhouseSM4 class to discuss Digital & Social Media Strategy and Integration and its relevance to SU. Brodock discussed the variety of social media outlets utilized by SU including Facebook, Twitter, Instagram, Foursquare, Tumblr and Pinterest. She highlighted the fact that the social media team at Syracuse University is made up a group of actual SU students who collaborate with Brodock to perfect the art of connecting with (the right) audiences. The SM tactics of SU are all well thought out, as staying socially up to date with relevant content is more important than ever. Follow @SUCampus for updates on campus lectures, concerts, work shops, and club meetings. Follow @Just_Kate for digital & social media advice and SU information.
Keep up with the rest of Syracuse University’s social media platforms and check out my Storify of the presentation below.
Today’s speaker, @Just_Kate, taught #NewhouseSM4 all about @SyracuseU #socialmedia tactics. She gave an informative presentation on the importance of staying socially connected and having relevant content for your particular audience. THANKS TO @Just_Kate FOR HER VISIT TODAY AT @NewhouseSU.
Last night, @NewhouseSUheld an event for the Newhouse Global Leaders In Digital and Social Media Speaker Series & SUPRSSA. The special guest speaker was Andrew Heztel, Vice President of Corporate Communications at Blue Cross Blue Shield of Michigan. Hetzel’s focus of the night was “Big Data vs. Big Regulation in the Quest for Consumer Loyalty: How digital media can achieve health and marketing outcomes in a highly regulated environment.”
I wasn’t able to attend the actual talk, and thanks to today’s technological advances, I viewed the discussion through both a live stream and a full recording of the night. Audience members live tweeted their thoughts and questions with the hashtag #NewhouseGLDSM (which was eventually nationally trending on Twitter). Follow @andrewhetzel on Twitter for advice and information.
If you want to find out more about the event from last night, check out the full video, slideshow and photos HERE. Also, check out my Storify recap below:
The audience welcomed @andrewhetzel with open arms and lots of excitement.