A Visit From Digital Strategist Kate Brodock

  1. It was a pleasure to listen to a guest speaker in my “Social Media U Need 2 Know” class at Newhouse.  urlKate Brodock, Executive Director of Digital & Social Media at Syracuse University, joined our #NewhouseSM4 class to discuss Digital & Social Media Strategy and Integration and its relevance to SU.  Brodock discussed the variety of social media outlets utilized by SU including Facebook, Twitter, Instagram, Foursquare, Tumblr and Pinterest.  She highlighted the fact that the social media team at Syracuse University is made up a group of actual SU students who collaborate with Brodock to perfect the art of connecting with (the right) audiences.  The SM tactics of SU are all well thought out, as staying socially up to date with relevant content is more important than ever.  Follow @SUCampus for updates on campus lectures, concerts, work shops, and club meetings.  Follow @Just_Kate for digital & social media advice and SU information.

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    Keep up with the rest of Syracuse University’s social media platforms and check out my Storify of the presentation below.
    SU Facebook  |  SU Tumblr
    SU Instagram  |  SU Pinterest


    Both @Just_Kate and #NewhouseSM4 were excited to collaborate for a discussion about #socialmedia today.

  2. Welcome to #NewhouseSM4, @Just_Kate! Looking forward to hearing about SM strategy @SyracuseU.
  3. Welcome @just_kate to #newhousesm4! Excited to hear what you have to share! http://pic.twitter.com/Ii6Jt3Tn45
  4. Our speaker, @Just_Kate, spoke about the various #socialmedia accounts that Syracuse University utilizes.
  5. The @SyracuseU social accounts have a large and varied audience from students, alumni to prospective students. #NewhouseSM4
  6. Tumblr, Foursquare, Instagram, Pinterest, Twitter, Facebook : @SyracuseU utilizes all these platforms in different ways! #NewhouseSM4
  7. Speaking about @SyracuseU twitter page welcome @Just_Kate ! #newhousesm4 http://pic.twitter.com/GhS1xjV30d
  8. To #NewhouseSM4’s surprise, the #socialmedia team for @SyracuseU is comprised of a small group of actual SU students.
  9. I was surprised and happy when @Just_Kate said all of @SyracuseU‘s social media accounts are run by SU students #kudos #NewhouseSM4
  10. All of the Syracuse University social media accounts are run by students! #NewhouseSM4
  11. Interested in @SyracuseU social media? They look for students engaged in other areas on campus @just_kate #NewhouseSM4
  12. @just_kate discusses the student social media team @syracuseU #newhouseSM4 http://vine.co/v/bHbFFZgF3bI
  13. Not too long ago, the birth of #socialmedia at @SyracuseU began, and with just a few steps.
  14. The Ischool took on social media for Syracuse as a project and helped make it boom! #newhousesm4
  15. Facebook, Twitter and foursquare were the first few platforms that popped in in the @SUiSchool says @Just_Kate #NewhouseSM4
  16. The decision to develop @SUcampus, separate from the already well established @SyracuseU, was an important one.
  17. All announcement driven tweets sent to @SUCampus…a huge decision to split from @SyracuseU #NewhouseSM4
  18. Now following @SUcampus for updates on campus lectures, concerts, work shops, and club meetings! Check them out. #NewhouseSM4
  19. You learn something new every day! Follow @SUcampus for on-going events and @SyracuseU for more announcement driven content #NewhouseSM4
  20. @just_kate talking about SU campus twitter for #newhouseSM4 http://vine.co/v/bHbPF7hjIig
  21. Students today get accepted to @SyracuseU and can quickly and easily share their happiness with the rest of the SU world. 
  22. I remember taking a photo of my @SyracuseU acceptance letter. Students now can share it on Tumblr, Instagram, Twitter etc #NewhouseSM4
  23. Admitted students snap photos of their acceptance letters and @SyracuseU loves to share them all over #SM, says @Just_Kate #NewhouseSM4
  24. A #socialmedia crisis is something @SyracuseU is no stranger to, according to @Just_Kate.
  25. Social media crisis management with @just_kate – students stay on accounts unless they feel uncomfortable or safety is at issue #NewhouseSM4
  26. SU’s PR crisis mode re: Bernie Fine: Unless students feel uncomfortable, they stay on social media accounts. #NewhouseSM4
  27. Even a brand as big as @SyracuseU falls victim to social media mishaps #NewhouseSM4
  28. Today’s speaker, @Just_Kate, taught #NewhouseSM4 all about @SyracuseU #socialmedia tactics.  She gave an informative presentation on the importance of staying socially connected and having relevant content for your particular audience. THANKS TO @Just_Kate FOR HER VISIT TODAY AT @NewhouseSU. 
  29. Thanks for your presentation on higher ed social media engagement, @just_kate! #NewhouseSM4!
  30. Thanks 2 SU Executive Director of Social Media @just_kate for coming 2 #NewhouseSM4 this afternoon, an insightful and informative discussion

Big Data/Big Regulation w. Andrew Hetzel

  1. Last night, @NewhouseSU held an event for the Newhouse Global Leaders In Digital and Social Media Speaker Series & SUPRSSA.  The special guest speaker was Andrew Heztel, Vic6a00e54fd9f0598833017ee88327c7970d-320wie President of Corporate Communications at Blue Cross Blue Shield of Michigan.  Hetzel’s focus of the night was “Big Data vs. Big Regulation in the Quest for Consumer Loyalty: How digital media can achieve health and marketing outcomes in a highly regulated environment.”6a00e54fd9f0598833017d410f3f1f970c-120wi

    I wasn’t able to attend the actual talk, and thanks to today’s technological advances, I viewed the discussion through both a live stream and a full recording of the night.  Audience members live tweeted their thoughts and questions with the hashtag #NewhouseGLDSM (which was eventually nationally trending on Twitter). Follow @andrewhetzel on Twitter for advice and information.

    If you want to find out more about the event from last night, check out the full video, slideshow and photos HERE. Also, check out my Storify recap below:

    The audience welcomed @andrewhetzel with open arms and lots of excitement.
  2. Introducing @andrewhetzel . He is the Communications executive of Blue Cross Blue Shield in Michigan #NewhouseGLDSM
  3. Just got to the “Big Data vs. Big Regulation in the Quest for Consumer Loyalty” lecture at #Newhouse #NewhouseGLDSM #NewhouseSM4
  4. Welcome back to @NewhouseSU @andrewhetzel! #newhousegldsm http://pic.twitter.com/Evmq0dFIZg
  5. Mr. @andrewhetzel discussed #regulation in #healthcare, @BCBSM’s successful tactics & #socialmedia in general.
  6. its about using technology to get people to talk each other in a way they already understand through sm @andrewhetzel #newhousegldsm
  7. #Connect2BFit a great technological advancement that engages customers to live healthy lifestyles #NewhouseGLDSM
  8. engage customers using the exsisting programs and information of @BCBSM through SM #NewhouseGLDSM
  9. @BCBSM practices what they preach. a social program to help employees & customers stay healthy #NewhouseGLDSM http://pic.twitter.com/WggATWcZMi
  10. Leverage technology and social media to help enhance wellness programs #newhousegldsm #newhousesm4
  11. In #socialmedia, writing, among other things, is so important to take away from a school like @NewhouseSU, says @andrewhetzel.
  12. @andrewhetzel truly emphasizes the importance of writing skills and to take advantage of what #newhouseSU teaches you #newhousegldsm
  13. @andrewhetzel is reiterating the importance of writing skills. It’s the foundation for #communications #NewhouseGLDSM
  14. The important thing is the foundation that @NewhouseU gives you & what you build upon it is up to you -@andrewhetzel #NewhouseGLDSM
  15. In the eyes of our speaker, @andrewhetzel, it’s vital to understand the importance of #healthcare and its relation to #social.
  16. What #BigData Challenges does Healthcare Face? ~ @andrewhetzel VP Corp Comm @BCBSM #NewhouseGLDSM #chart http://twitpic.com/c7ckr1
  17. Regulation of healthcare poses as a challenge for Social Media #NewhouseGLDSM
  18. Thanks to @andrewhetzel and @DR4WARD for a successful & insightful day of learning in both #NewhouseSM4 and the Herg.
  19. #NewhouseSM4 with the speaker of the night earlier in class today! @andrewhetzel #NewhouseGLDSM http://twitpic.com/c7co7q
  20. Thank you @DR4WARD for bringing @andrewhetzel to our class today. Amazing speaker and person. Intrigued by his lecture #NewhouseGLDSM
  21. Special thanks to @NewhouseSU #NewhouseGLDSM audience for great live Tweeting and Questions for @andrewhetzel @BCBSM Well done!
  22. Looks like the speech was a complete success as @NewhouseSU’s speaker dominated #twitter.

An Individual Finally Follows the Crowd

I’ve always been one to stand out from those around me; I’ve never really done something just because everyone else was doing it.  This has held true in most aspects of my life, and it wasn’t any different when social media came into play.  I never had a MySpace, never tried Friendster, and don’t think I ever visited that Xanga website.  The only social media platform I utilized back then was Facebook (like the rest of the world).  As for other social media, I joined Instagram a few months ago and as shocking as it sounds, Twitter came into my life just over ONE month ago (before that I had clearly been living under a rock). And now, thanks to my “Social Media U Need 2 Know NewhouseSM4” course at Newhouse, I’m active on Google+ and my LinkedIn profile has become much more professional.

urlBefore that course, and before I realized the importance of social media today, I identified myself as a social media rookie.  I was proud of it at one point, but as a news junkie and current events fan, I found that I wasn’t getting my news in the quickest and most efficient way.

After reading “Confessions of A Social Media Rookie,” I realized I wasn’t the only one who was just beginning her social media journey.  I’ve already learned a lot in the professional sense and have made great connections just from being in the know.  On a personal level, I’ve worked on expressing myself to whatever followers I have, while still being aware that whatever you post is out there, and always will be.    I can already tell that my professional and personal futures are brighter from being so connected to the outside world.  This social media frenzy will surely benefit both marketers and their customers as well; spreading the word about your brand and then that information being so readily available will benefit anyone who takes advantage.  When you think about it like that, any social media “rookie” would be excited to graduate to being a “pro.”

And if I had to admit it, I guess you could say I’m glad I finally chose to follow the crowd.