Last night, @NewhouseSUheld an event for the Newhouse Global Leaders In Digital and Social Media Speaker Series & SUPRSSA. The special guest speaker was Andrew Heztel, Vice President of Corporate Communications at Blue Cross Blue Shield of Michigan. Hetzel’s focus of the night was “Big Data vs. Big Regulation in the Quest for Consumer Loyalty: How digital media can achieve health and marketing outcomes in a highly regulated environment.”
I wasn’t able to attend the actual talk, and thanks to today’s technological advances, I viewed the discussion through both a live stream and a full recording of the night. Audience members live tweeted their thoughts and questions with the hashtag #NewhouseGLDSM (which was eventually nationally trending on Twitter). Follow @andrewhetzel on Twitter for advice and information.
If you want to find out more about the event from last night, check out the full video, slideshow and photos HERE. Also, check out my Storify recap below:
The audience welcomed @andrewhetzel with open arms and lots of excitement.