Big Data/Big Regulation w. Andrew Hetzel

  1. Last night, @NewhouseSU held an event for the Newhouse Global Leaders In Digital and Social Media Speaker Series & SUPRSSA.  The special guest speaker was Andrew Heztel, Vic6a00e54fd9f0598833017ee88327c7970d-320wie President of Corporate Communications at Blue Cross Blue Shield of Michigan.  Hetzel’s focus of the night was “Big Data vs. Big Regulation in the Quest for Consumer Loyalty: How digital media can achieve health and marketing outcomes in a highly regulated environment.”6a00e54fd9f0598833017d410f3f1f970c-120wi

    I wasn’t able to attend the actual talk, and thanks to today’s technological advances, I viewed the discussion through both a live stream and a full recording of the night.  Audience members live tweeted their thoughts and questions with the hashtag #NewhouseGLDSM (which was eventually nationally trending on Twitter). Follow @andrewhetzel on Twitter for advice and information.

    If you want to find out more about the event from last night, check out the full video, slideshow and photos HERE. Also, check out my Storify recap below:

    The audience welcomed @andrewhetzel with open arms and lots of excitement.
  2. Introducing @andrewhetzel . He is the Communications executive of Blue Cross Blue Shield in Michigan #NewhouseGLDSM
  3. Just got to the “Big Data vs. Big Regulation in the Quest for Consumer Loyalty” lecture at #Newhouse #NewhouseGLDSM #NewhouseSM4
  4. Welcome back to @NewhouseSU @andrewhetzel! #newhousegldsm
  5. Mr. @andrewhetzel discussed #regulation in #healthcare, @BCBSM’s successful tactics & #socialmedia in general.
  6. its about using technology to get people to talk each other in a way they already understand through sm @andrewhetzel #newhousegldsm
  7. #Connect2BFit a great technological advancement that engages customers to live healthy lifestyles #NewhouseGLDSM
  8. engage customers using the exsisting programs and information of @BCBSM through SM #NewhouseGLDSM
  9. @BCBSM practices what they preach. a social program to help employees & customers stay healthy #NewhouseGLDSM
  10. Leverage technology and social media to help enhance wellness programs #newhousegldsm #newhousesm4
  11. In #socialmedia, writing, among other things, is so important to take away from a school like @NewhouseSU, says @andrewhetzel.
  12. @andrewhetzel truly emphasizes the importance of writing skills and to take advantage of what #newhouseSU teaches you #newhousegldsm
  13. @andrewhetzel is reiterating the importance of writing skills. It’s the foundation for #communications #NewhouseGLDSM
  14. The important thing is the foundation that @NewhouseU gives you & what you build upon it is up to you -@andrewhetzel #NewhouseGLDSM
  15. In the eyes of our speaker, @andrewhetzel, it’s vital to understand the importance of #healthcare and its relation to #social.
  16. What #BigData Challenges does Healthcare Face? ~ @andrewhetzel VP Corp Comm @BCBSM #NewhouseGLDSM #chart
  17. Regulation of healthcare poses as a challenge for Social Media #NewhouseGLDSM
  18. Thanks to @andrewhetzel and @DR4WARD for a successful & insightful day of learning in both #NewhouseSM4 and the Herg.
  19. #NewhouseSM4 with the speaker of the night earlier in class today! @andrewhetzel #NewhouseGLDSM
  20. Thank you @DR4WARD for bringing @andrewhetzel to our class today. Amazing speaker and person. Intrigued by his lecture #NewhouseGLDSM
  21. Special thanks to @NewhouseSU #NewhouseGLDSM audience for great live Tweeting and Questions for @andrewhetzel @BCBSM Well done!
  22. Looks like the speech was a complete success as @NewhouseSU’s speaker dominated #twitter.

An Individual Finally Follows the Crowd

I’ve always been one to stand out from those around me; I’ve never really done something just because everyone else was doing it.  This has held true in most aspects of my life, and it wasn’t any different when social media came into play.  I never had a MySpace, never tried Friendster, and don’t think I ever visited that Xanga website.  The only social media platform I utilized back then was Facebook (like the rest of the world).  As for other social media, I joined Instagram a few months ago and as shocking as it sounds, Twitter came into my life just over ONE month ago (before that I had clearly been living under a rock). And now, thanks to my “Social Media U Need 2 Know NewhouseSM4” course at Newhouse, I’m active on Google+ and my LinkedIn profile has become much more professional.

urlBefore that course, and before I realized the importance of social media today, I identified myself as a social media rookie.  I was proud of it at one point, but as a news junkie and current events fan, I found that I wasn’t getting my news in the quickest and most efficient way.

After reading “Confessions of A Social Media Rookie,” I realized I wasn’t the only one who was just beginning her social media journey.  I’ve already learned a lot in the professional sense and have made great connections just from being in the know.  On a personal level, I’ve worked on expressing myself to whatever followers I have, while still being aware that whatever you post is out there, and always will be.    I can already tell that my professional and personal futures are brighter from being so connected to the outside world.  This social media frenzy will surely benefit both marketers and their customers as well; spreading the word about your brand and then that information being so readily available will benefit anyone who takes advantage.  When you think about it like that, any social media “rookie” would be excited to graduate to being a “pro.”

And if I had to admit it, I guess you could say I’m glad I finally chose to follow the crowd.