Throughout my time in DR4WARD‘s COM400 “Social Media U Need 2 Know” course, I’ve gained an abundance of knowledge on everything social & digital. Before this class began back in January ’13, I was only on two social media platforms (and I wasn’t very active even on those). Today, I am proud to announce that I am currently using and actively involved with six different platforms and because of this COM400 class, I got to reach out to and follow along with the best professionals in the business. These experts communicated their content through various forms of SM, and finally (just last week), it became our turn as students to curate and share our important and relevant content with our audience.
Last Monday, I presented with the #NHCrisisComm group for a Team Teaching presentation, focusing on the crossovers of and connections between social media and crisis management. With the help of @michaelhayes, @joshmduke, @MHJohnston and @dcraig (experts in the world of social media), we analyzed how crisis management and social media have both helped and hurt brands in a crisis.
Check out our SlideShare presentation BELOW:
Our class stayed connected throughout our entire presentation on Twitter, Facebook and Google+. The class reached out to my group members and I and to our interviewed social media experts (some of whom engaged in the conversation as well!). Through retweets, shares, views and more, we reached tons of people interested in social media and its effects on crisis management.
With the help of TweetReach, we recovered some great analytics & statistics, showing how successful our presentation actually was. Check out our TweetReach hashtag search findings BELOW:
Through all different types of social media, we exceeded our original expectations. We reached all different types of digital professionals with our #NHCrisisComm project and learned even more afterwards from all of the feedback we received.
Thank you again to my teammates (@jillym14, @ashleyJseigel, @radiorashaud) and to those who took the time to speak with our group and offer their expertise (@michaelhayes, @joshmduke, @MHJohnston, @dcraig). Another big thanks to @DR4WARD and @adelynlee for a great semester – I learned a lot about the always changing and evolving world of social media.
Check out my Storify recap by clicking the image BELOW: